Does your business have a brand video?
In today’s fast-paced, digital-first world, businesses need to find innovative ways to stand out and build meaningful connections with their audience. While traditional marketing methods still have their place, video content has emerged as one of the most effective ways to capture attention and convey a message. Among the various types of video content available, a brand video is particularly powerful. But why exactly does YOUR business need one? Here you go…
IT TELLS YOUR STORY
Ultimately, a well-crafted brand video is able to succinctly and effectively tell viewers what your brand is all about and the value that you’re able to bring to the table. Static images can only go so far in telling your story - video fills in all the gaps.
INSTANTLY ENGAGES YOUR AUDIENCE
We live in an age where attention spans are shorter than ever. With so much information constantly vying for our attention, it's becoming increasingly difficult to captivate potential customers. A brand video cuts through the noise, offering a compelling and visually appealing way to convey your message in just a few seconds.
Rather than sifting through text or static images, a well-crafted video engages multiple senses—sight, sound, and motion—making it much more likely to leave a lasting impression. In fact, studies show that viewers retain 95% of a message when it's delivered via video, compared to only 10% when read in text.
BUILDS EMOTIONAL CONNECTIONS
People don’t just buy products or services - they buy into brands that resonate with their values, aspirations, and emotions. A brand video offers a unique opportunity to tell your story in a way that forges an emotional connection with your audience.
By combining visuals, music, and a compelling narrative, you can humanise your brand, showcase your values and connect with your target audience on a deeper level. Whether you highlight your company’s mission, share behind-the-scenes footage, or feature customer success stories, a brand video allows you to communicate what makes your business special and relatable.
BOOSTS BRAND AWARENESS AND RECOGNITION
The more times people see your brand, the more likely they are to remember it when making purchasing decisions. A brand video can dramatically increase your visibility and reinforce your brand’s identity. With platforms like YouTube, social media, and your website, videos are incredibly shareable, making it easier for potential customers to discover your business.
Moreover, consistent exposure to your brand through video helps establish recognition. By incorporating your brand colors, logo, and messaging into your video, you reinforce your identity every time it’s watched, making your business more memorable.
IMPROVES SEO AND WEBSITE TRAFFIC
Search engine optimisation (SEO) is essential for driving traffic to your website, and search engines like Google prioritise video content, particularly when it is embedded on your website. Including a brand video can help increase your site’s visibility, improving your chances of ranking higher on search engine results pages.
Additionally, video content encourages users to spend more time on your website. The longer visitors stay, the better your site’s chances of ranking higher. This means that a brand video not only serves as an engaging marketing tool but also contributes directly to your site’s overall SEO strategy.
ESTABLISHES CREDIBILITY AND TRUST
A brand video can establish credibility by showing that your business is professional, transparent, and reliable. For example, you can use video to introduce your team, showcase your products in action, or explain your values in a way that feels more authentic and trustworthy than written content alone.
By providing valuable, informative, and genuine content through video, you can build trust with your audience and position your business as an authority in your industry.
INCREASES CONVERSIONS
Research shows that including a video on a landing page can increase conversions by up to 80%. Videos simplify complex ideas, highlight the benefits of your products or services, and provide social proof - all of which encourage viewers to take the next step in their buyer’s journey.
To show you the power and versatility of a brand video, have a watch of the Shout + Co. brand video:
Incorporating a brand video into your marketing strategy is no longer just an option—it’s a necessity. It’s an incredibly versatile tool that can help you engage your audience, build emotional connections, improve SEO, and drive conversions. Whether you're a small startup or an established enterprise, investing in a brand video is one of the most effective ways to elevate your business, increase your visibility, and foster long-term growth.
So, if you reckon it’s time to get your brand video sorted, let’s chat. We create video content for:
+ Reels
+ Animation
+ Brand videos
+ Events
+ Aerial
You can find out more about our video services right here. And if it looks like we may be the right fit for your business, book a free 30 minute discovery call and let’s get that underway for you:
