Breathe New Life into your Instagram Profile
Let’s be honest: getting your brand to stand out on Instagram can be a challenge…
Not only are there millions of accounts and profiles on the platform all vying for an audience, but reach and engagement are at a frustrating low, making it feel like you’re ploughing time and effort into content creation with little return on all that investment.
Rather than feeling discouraged by the lack of traction, get back to basics and relook how you’ve presented your brand on the platform. Are you telling your brand story in a compelling enough way, or are you leaving potential followers underwhelmed and uninspired?
Here are just some of the things you can do to breathe new life into your Insta profile to give it fresh appeal:
REWORK YOUR BIO
This is the first thing people see when they visit your profile, so make it count. Use this space to clearly communicate who you are and what you do. A memorable bio should be concise, engaging, and reflective of your personality or brand - and if you have a brand icon that matches with an emoji, use that somehow. Consider including a unique value proposition or a catchy tagline that sums up what you offer. Add a call-to-action (CTA) or a link to your website or other social channels.
YOU MAY NEED A NEW PROFILE PIC
Your profile picture is a crucial element of your Instagram identity. Opt for a high-quality image that is easily recognizable and aligns with your brand or personal style. For individuals, a clear, professional headshot works best. For brands, use your logo or a recognizable symbol that represents your business. Ensure the image is clear and visible even when displayed as a small circle.
HAVE YOU NAILED DOWN YOUR AESTHETIC?
A visually cohesive Instagram profile attracts followers and sets the tone for your content. Develop a consistent aesthetic by using a specific colour palette, filter, or theme that aligns with your brand’s personality or defined style. Consistency in your visuals helps create a more polished and professional appearance, making your profile more appealing to new visitors. Consider using apps like VSCO, Canva or Lightroom to maintain a consistent look across your posts, stories and Reels, adding your brand font and colours to the content so that it’s intrinsically branded.
OVERHAUL YOUR HIGHLIGHTS
Ask yourself these questions: When last did you update your highlight icons? Are you highlight folders still relevant? Is the content in them still applicable? Do you have a highlight folder that simply plays the role of a website home page: one that explains what you do in greater detail and provides contact and social follow links? If you answered NO to any of those questions, time to get to work!
REFINE YOUR CONTENT STRATEGY
What do you want to be the type of content you’re known for? Comedy? Satire? No BS? Once you know what type of brand personality you want to filter through into your content, identify how to Incorporate it into the posts you create - and do it consistently. Reels are the key content medium du jour, so find ways to level up your content through these short form videos.
HOW DOES YOUR BRAND SOUND?
You know what your brand looks like, but do you know how you want it to sound? Identify the type of audio that best represents your brand so when you’re creating stories, posts or Reels, they not only look on-brand, but they sound like it too.
When in doubt, freshen up your Instagram profile: it’s a great way to breathe new life into your social presence and may even inspire you to work harder at developing your unique content style. And as always, if you need help forging a way forward here, get in touch!
