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Here you’ll find an extensive library of free digital marketing and social media resources that cover a wide variety of topics to keep you updated on what’s happening online and in your feed.
What audio should I be using on my Reels?
So you’ve got your Reel edited and ready to go, now all you need to do is find the perfect audio for it. There are literally millions of options on TikTok and Insta, so how do you know what to use? Audio plays a crucial role in capturing attention and conveying your message effectively and yet more effort is put into getting the visuals right. Here’s a guide to choosing the right audio that not only fits your content and brand, but also engages your audience.
Make your next post a carousel
Gone are the days of posting a single image to Instagram and getting a heap of engagement and likes. Carousels (i.e. Instagram posts with more than 1 image in the stack) have overtaken single image posts as a far more effective content type. While single image posts have their place, carousel posts offer a range of benefits that can enhance storytelling, engagement, and overall reach. It’s for this very reason that we suggest making carousels a permanent part of your social media strategy.
What’s coming: Instagram Edition
Instagram has long been synonymous with the square image format, a style that defined its early years and contributed to its rapid rise as a visual-centric social media platform. However, in a move that reflects changing user preferences and the evolution of visual storytelling, Instagram has shifted its primary feed format from the traditional square (1:1) to a taller 4:5 aspect ratio. This change marks a significant departure from its roots and presents both opportunities and challenges for users and brands alike.
Nailing Instagram Captions
So you've selected your beautifully styled image (hopefully shot for you by Shout & Co....) and you've posted it to Instagram, waiting for all of those likes and comments to come flooding through. But they don't. Crickets. You might get a dribble through of likes but the comments from followers are few and far between. Not a big deal, right? WRONG. Not getting much engagement on your posts could mean 1 of 3 things:
Follower Growth
If you read my previous post about calculating engagement, you'll know that tracking how engaged your audience is is vital to understanding how well you're doing at this social media gig. A low engagement rating (or ER) suggests that your content is not resonating with your followers. A high ER indicates that what you're posting is what your audience wants to see - so continue the good work.
Calculating Engagement
So you're getting likes and comments stacking up on your posts which is great - but how do you know if it's great enough? 52 likes on a post is phenomenal if you have 100 followers, but not so phenomenal if you have 100,000. Knowing how engaged your followers are is key to understanding whether or not your content is resonating with your audience.