BLOG.
Here you’ll find an extensive library of free digital marketing and social media resources that cover a wide variety of topics to keep you updated on what’s happening online and in your feed.
Reel Ideas: for product and service-based businesses
We all love watching Reels, but it’s a different story when it comes to actually creating them…
But for many of us, the hard part isn’t so much putting them together (that’s the fun bit!), but actually coming up with an engaging concept that your audience will love (and hopefully help you go viral).
Keep reading…
Mother's Day Preps
If Mother’s Day is a key date in your business calendar, we’ve put together a handy guide to help you get your digital assets in order.
FREE DOWNLOAD: Content Template
Keen to get your content planned out ahead of time rather than doing it as you go? We recommend using a Content Template - and we just happen to have one you can use - FOR FREE! This is the exact template we use when creating content for our clients and it’s super simple to use.
The pros and cons of the key social media platforms
When it comes to social media, 6 platforms have risen to prominence: Facebook, Instagram, TikTok, Twitter, Pinterest and LinkedIn. Whether you’re just starting out in business or embarking on an overhaul of your brand’s current social mix, you may be wondering which platform your business needs to be on to maintain its relevance with your target market.
How to use your customer reviews to create content
Reviews are one of your greatest assets as a business owner, but have you ever wondered how you can use them as content that actually drives brand awareness, loyalty and ultimately sales?
How to create an effective Instagram Bio
On the surface, an Insta bio might seem trivial, but there’s a lot that’s riding on its presentation and execution. Your bio is the first thing audiences see when they land on your profile, so it really needs to grab them from the first character.
What makes for an attention-grabbing bio?
We’ll show you, here…
The analytics you should be looking at
Platforms like Instagram and Facebook offer fantastic insights and analytics to help you understand your audience better. But with all the available metrics to analyse, which ones are important and which ones can you overlook? We show you which ones to track and which ones are actually getting in the way of your relationship with your audience…
Why your business needs a blog
Blogging is a popular way for businesses to connect with their audience and promote their products or services. With the rise of digital marketing, businesses are finding that blogging is an effective way to build brand awareness, increase traffic to their website and generate leads.
Here are 7 reasons why you should make blogging an integral part of your digital content mix and how you can leverage this powerful marketing tool.
The Benefits of User-Generated Content
Is user-generated content (UGC) a major focus for your business, or is it a largely untapped content stream you’ve yet to explore?
We share why you need UGC as part of your content mix and offer up some ideas on how to get started!
Is email marketing still worth it?
Whether you’re thick into creating and sending out emails to your database or just getting into it, you’re probably wondering if email marketing is still worth it.
Is spending your time strategising, creating, designing and publishing an email worth all the effort, or are you wasting your time?
Let’s find out!
It's not about you...
If you’re in business to sell products or services, you probably agonise over how to explain your biz to prospective customers in a succinct way. You might start off by explaining what you sell, the industry you’re in or even where you started your career, but what if we told you that you’re coming at it from the wrong angle?
Hashtag Research
If you're not using hashtags to categorise your posts effectively, users simply won't find you in amongst the millions of other posts that are being published every day. Hashtags help boost your post's visibility on social media. If finding suitable hashtags has been a spray-and-pray type of strategy for you in the past, here are some easy ways to research hashtags that your ideal audience will respond to…
Tips for Effective Call-to-Actions
A call-to-action is a little nudge you give your readers to get them to take action on your content. When used effectively, they'll encourage your audience to click, interact, shop, contact, or investigate further. So here are some tips to make them effective and irresistible...
4 Reasons Why your Business Needs to be Blogging
Do you have a blog but don’t do much with it? Or are you dipping your toe into the world of blogging and wonder what all the fuss is about? Here, we'll look at why a blog could be just what your business needs to grow your audience, blog SEO, the factors that affect your SEO rankings and how to optimise your blog for search engines.
Reels: Best Practice
We‘ve known for a while now that Instagram is putting more focus on video content - so when the Head of Instagram officially announced it a few weeks ago, we were like “duh…!”…
Thankfully it’s relatively easy and inexpensive to stay on sides with the Instagram algorithm - the proof is in the Reels!
Reduce, Reuse, Recycle
If you’ve officially run out of great content ideas for your social media, here’s an idea: recycle previous posts!
Mother's Day Preparations
If Mother’s Day is a key date in your business’ calendar, we’ve put together a handy guide to help you get your digital assets in order.
Pinterest Crash Course
Pinterest is a key yet widely under-utilised tool when it comes to social media management. If your target audience is using Pinterest on a regular basis to make decisions, shop and explore the marketplace, then you need to be using Pinterest to sell your products or services.
Be Consistently Consistent
This is the final instalment of our 3 part series on the GOLDEN RULES OF SOCIAL MEDIA. This week, we’re focusing on consistency. Consistency of:
Messaging
Branding
Communication
Publication
Visual Identity
Content Creation 101
In this week’s 2nd instalment in our GOLDEN RULES FOR SOCIAL MEDIA series, we’re talking CONTENT.
These 3 Golden Rules are the core principles that make or break a brand’s digital presence.
Last week, we kicked off our series with a focus on COMMUNITY - building a strong digital audience that is fully engaged with your business. This week, it’s CONTENT’s turn.
Don’t use enough hashtags? Yeah, not a biggie.
Only post 2 times a week? It’s better than no times a week!
Not a fan of emojis in your captions? Audiences will survive!
But no community or crappy content? Now those are deal breakers…
To build a strong digital community, you have to give them something to keep coming back for. And that’s what we’ll chat about today: how to create content that your community will lap up and love.