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Here you’ll find an extensive library of free digital marketing and social media resources that cover a wide variety of topics to keep you updated on what’s happening online and in your feed.
The analytics you should be looking at
Platforms like Instagram and Facebook offer fantastic insights and analytics to help you understand your audience better. But with all the available metrics to analyse, which ones are important and which ones can you overlook? We show you which ones to track and which ones are actually getting in the way of your relationship with your audience…
Nailing Instagram Captions
So you've selected your beautifully styled image (hopefully shot for you by Shout & Co....) and you've posted it to Instagram, waiting for all of those likes and comments to come flooding through. But they don't. Crickets. You might get a dribble through of likes but the comments from followers are few and far between. Not a big deal, right? WRONG. Not getting much engagement on your posts could mean 1 of 3 things:
Follower Growth
If you read my previous post about calculating engagement, you'll know that tracking how engaged your audience is is vital to understanding how well you're doing at this social media gig. A low engagement rating (or ER) suggests that your content is not resonating with your followers. A high ER indicates that what you're posting is what your audience wants to see - so continue the good work.