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Here you’ll find an extensive library of free digital marketing and social media resources that cover a wide variety of topics to keep you updated on what’s happening online and in your feed.
1 - on - 1 Social Media Crash Course
Does social media totally confuse you?
Not sure how to make it work for you and your business?
Overwhelmed by the choices of platforms, hashtags, emojis, engagement, ads, reach and all of the new-fangled words that come with it?
Well, here's my offer to help you straighten it all out so you can get on with business:
Social Media Tip of the Week: Facebook Ads
We've all seen it and agonised over what we are doing wrong... Facebook reach has become the key focus when one contemplates the efficacy of their digital marketing strategy. The truth is that Facebook has completely changed the way interactions work so if you're not getting the reach, what are your options?
Social Media Tip of the Week: Reduce, Reuse, Recycle
Here's a great idea for those of you that have officially run out of great content for your social media: recycle previous posts.
Social Media Tip of the Week: Giveaways
It's been radio silence on the Journal here for a while because quite simply, I have been snowed under with work! And don't get me wrong, I completely and utterly appreciate all of the business that you are sending my way - but when that happens, I look at my "what is important and essential list" and decide what needs to fall away from this week's to do list so that I can give my clients my full attention.
Posting Schedule
Time is money, so they say. And when it comes to social media - this is definitely the case. Posting at the wrong time could see your reach plummet, while posting at key times of the day and week will ensure your business gets noticed by potential customers. Employing a strategy of sorts when it comes to your posting schedule will be instrumental to your social media activity.
Diagnostics
Your profile is the first that potential clients will look at when they consider working with you. If it's a mess, chances are they'll be driven away. A well presented, thought out and considered social media profile will undoubtedly impress your new clients or shoppers and make them eager to strike up a conversation with you. Think of it as your passive income generator: if it looks good, people will want to work with or buy from you - simple as that.
Video Services
Did you know that not only do I do still styling and photography but I do videos as well? Yup that's right! Given the recent algorithm changes on certain social media platforms, I realised that video was going to be an integral part of a winning digital marketing strategy. Apart from paid advertising on these online platforms, video is the easiest and best way to ensure your brand's reach remains intact.
Can I let you in on a little secret?...
Ok look, we all know about the changes happening over on Facebook. For most small businesses, Facebook is a key place to punt their wares. But things are changing: you'll read countless articles and blog posts on how to stay on top of things, but can I let you in on a little secret? There's really 1 big thing that you need to do to boost your presence on the ol' grandaddy social networking site.
Winning on facebook
You've probably heard countless people banging on about the changes to facebook's way of doing things (I'm not going to mention the "a" word because it's just so overused now). but yes, there are changes happening to what you (and your customers) see on their fb newsfeeds. but i won't go into that now...