BLOG.
Here you’ll find an extensive library of free digital marketing and social media resources that cover a wide variety of topics to keep you updated on what’s happening online and in your feed.
Making a Case for Shadows
Shadows can add so much value to an image, offering texture, depth and intrigue. Not sure whether shadows are right for your brand? Have a look at these…
When & why you need a Product Photographer
Do you know what a Product Photographer does? When your business needs one? We give you the full breakdown of what we do and when you know that it’s time to hire us!
Visual Consistency
When it comes to marketing your brand and amplifying its offer, the visuals (images, video, graphics, branding etc) are one of your business’ most important assets. Creating and using your brand visuals consistently enhance their power and efficacy.
* N E W * VIDEOGRAPHY RETAINER OFFER
Video is the fastest growing digital medium… Let’s get you fresh video content on a monthly basis to help you stay relevant in a market place screaming for video content. Let’s get you in front of customers who are consuming video more than ever before.
YOUR GUIDE TO COLOUR PAIRING
Colour: it’s the key element that will make or break your imagery.
Use too much of it and it takes away from the message you’re trying to send your audience.
Use too little and you run the risk of throwing off your current and prospective followers with a potentially boring image.
Product Photography: The Whys, The Wheres and The Whats
If you’re using social media and other digital platforms to build your business, the captions, copy and hashtags are just a very small part of what your current and potential clients see when they come across your brand online.
3 Digital Marketing Shortfalls
Sure, digital marketing might not be your niche, forte or favourite thing in the world, but I'm about to give you 3 ways live your best digital life in spite of all of this.
How to Survive Digital Marketing in 2019
The only thing that is consistent about Digital Marketing & Social Media is its ability to change and update itself on a very regular basis. What worked yesterday no longer works today. What’s going to work tomorrow probably hasn’t occurred to anyone today. But when it’s the most cost-effective way for a small business to grow and thrive, you kind of suck it up and deal with the changes, right?
So what is Digital Marketing anyway?
It’s a pretty broad term - one that encompasses a LOT of digital activities. Get it right, and there’s a lot up for grabs. Get it wrong or don’t put enough focus into it and you’ll be missing out on a LOT of potential business.
But what does it all mean? What exactly does it cover? And why is it important to know this?
Digital Marketing Thrive Guide
If you’re a small business owner, you’ll know that your to do list is bursting at the seams - 2458745 things for you to tick off - and that’s just before you have to pick up the kids from school at 3pm (trust me, I know the feeling). So things fall off the grid - and you don’t get to do all the things you NEED to do to build your business.
Planning for 2019
If you’re looking to use this holiday period to work on your business instead of just IN it, here is guide to setting yourself (and your business) up nicely to take on 2019.
4 Ways to Style a Flat Lay
The flat lay is arguably one of the most popular forms of visual content on social media these days and it’s easy to see why: it works across a wide variety of product types, you don’t need much to make one work and it enables you to showcase a relatively large volume of products in one image. If done correctly, a flat lay can be a beautiful way to show off your business’ wares – done poorly and it’s likely to put your audience off.
Christmas Blow Out
If you sell a product, then chances are you are looking forward to the silly season when consumer spending skyrockets. It's your time to shine, to bank some buck to see you through the post Christmas retail slump.
5 Images for $135
Mondays. Sucky. But not so sucky when you get a cool deal from your favourite stylist & photographer (insert winking emoji here).
Services Round Up
There are a lot of new faces following me since the last time I did a SERVICES ROUND UP post. So I thought I'd recap, a little differently this time - just to show the new folks in the back what's what.
The week that was...
Special shout out to this week's public holiday. Nothing like a day off to help get you through the week. Although if you're a small business owner like me, then you can't help but put in a few hours of work on a non-work day.
The week that was
Wow. What a week.
Between the daily social media work I do for clients, newsletters that I create for them, shoots that I've been getting stuck into and content I've been crafting for other brand owners, this has been one. manic. week. Hello Friday - you're a sight for my sore eyes.
In a previous life...
Last week, I was paging through the latest edition of Woman's Day, having a good look at the food styling on the recipe pages. I opened up to this double page spread and thought "huh - that looks familiar...And so does that....Wait a minute..."