BLOG.
Here you’ll find an extensive library of free digital marketing and social media resources that cover a wide variety of topics to keep you updated on what’s happening online and in your feed.
Digital Marketing Thrive Guide
If you’re a small business owner, you’ll know that your to do list is bursting at the seams - 2458745 things for you to tick off - and that’s just before you have to pick up the kids from school at 3pm (trust me, I know the feeling). So things fall off the grid - and you don’t get to do all the things you NEED to do to build your business.
Planning for 2019
If you’re looking to use this holiday period to work on your business instead of just IN it, here is guide to setting yourself (and your business) up nicely to take on 2019.
10 Content Ideas
If you’re serious about growing your business, social media is the place to make it happen. Digital marketing has become the single most important tool in a small business’ promotional arsenal, so care and attention needs to be undertaken to get it right.
Compare, but only in this instance
I'm a HUGE proponent of not giving a crap about what your competition is doing: comparison is the thief of joy so why wander down that path when you could be focusing on your own business? In fact, if there was any advice I could have given my younger self, it would have been this: forget about the competition, stay in your lane and grow your business in a way that makes sense to you.
BUT.
Social Media Tip of the Week: Instagram Algorithm Insights
Sheesh I haven't written up a blog post in so long, digital tumbleweeds are blowing through. So I figured it was about time I scribbled some tips, ideas and information for you because at the end of the day I'm here to help you kick ass online.
Social Media tip of the week: what to use, when
Instagram. Pinterest. Facebook. LinkedIn. Twitter. Where do you start when defining your social media strategy? Which platform is right for you? Which ones will work hardest for YOUR particular business and which ones can you go without?
I'm about to tell you.
1 - on - 1 Social Media Crash Course
Does social media totally confuse you?
Not sure how to make it work for you and your business?
Overwhelmed by the choices of platforms, hashtags, emojis, engagement, ads, reach and all of the new-fangled words that come with it?
Well, here's my offer to help you straighten it all out so you can get on with business:
Social Media Tip of the Week: Reduce, Reuse, Recycle
Here's a great idea for those of you that have officially run out of great content for your social media: recycle previous posts.
Social Media Tip of the Week: Giveaways
It's been radio silence on the Journal here for a while because quite simply, I have been snowed under with work! And don't get me wrong, I completely and utterly appreciate all of the business that you are sending my way - but when that happens, I look at my "what is important and essential list" and decide what needs to fall away from this week's to do list so that I can give my clients my full attention.
Social Media Tip of the Week
Social Media is undoubtedly the greatest marketing tool at a small business' disposal. It's never been easier to keep customers updated on what's going on in your world while keeping your finger on where the market and your competitors are heading.
Posting Schedule
Time is money, so they say. And when it comes to social media - this is definitely the case. Posting at the wrong time could see your reach plummet, while posting at key times of the day and week will ensure your business gets noticed by potential customers. Employing a strategy of sorts when it comes to your posting schedule will be instrumental to your social media activity.
Diagnostics
Your profile is the first that potential clients will look at when they consider working with you. If it's a mess, chances are they'll be driven away. A well presented, thought out and considered social media profile will undoubtedly impress your new clients or shoppers and make them eager to strike up a conversation with you. Think of it as your passive income generator: if it looks good, people will want to work with or buy from you - simple as that.
Video Services
Did you know that not only do I do still styling and photography but I do videos as well? Yup that's right! Given the recent algorithm changes on certain social media platforms, I realised that video was going to be an integral part of a winning digital marketing strategy. Apart from paid advertising on these online platforms, video is the easiest and best way to ensure your brand's reach remains intact.
How much is too much?
Social Media is a crazy ride: first there's the algorithm that underpins how the whole thing works, then there's the followers, hashtags, content, captions, tagging etiquette, etc etc. The list of things to take into account seems exhaustive and in my opinion - is.
Creating a Story
You see a pretty picture on Instagram or Pinterest and you might give it a quick glance and perhaps a double tap if you feel like it - but have you considered that a ton of work has probably gone into capturing that image? I thought I'd give a bit of a run down on how I go about planning, shooting and editing a shot: it's a lot more work that you might initially realise!
Nailing Instagram Captions
So you've selected your beautifully styled image (hopefully shot for you by Shout & Co....) and you've posted it to Instagram, waiting for all of those likes and comments to come flooding through. But they don't. Crickets. You might get a dribble through of likes but the comments from followers are few and far between. Not a big deal, right? WRONG. Not getting much engagement on your posts could mean 1 of 3 things:
Follower Growth
If you read my previous post about calculating engagement, you'll know that tracking how engaged your audience is is vital to understanding how well you're doing at this social media gig. A low engagement rating (or ER) suggests that your content is not resonating with your followers. A high ER indicates that what you're posting is what your audience wants to see - so continue the good work.