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Here you’ll find an extensive library of free digital marketing and social media resources that cover a wide variety of topics to keep you updated on what’s happening online and in your feed.

4 Ways to Style a Flat Lay

4 Ways to Style a Flat Lay

The flat lay is arguably one of the most popular forms of visual content on social media these days and it’s easy to see why: it works across a wide variety of product types, you don’t need much to make one work and it enables you to showcase a relatively large volume of products in one image. If done correctly, a flat lay can be a beautiful way to show off your business’ wares – done poorly and it’s likely to put your audience off.

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Social Media tip of the week: what to use, when

Social Media tip of the week: what to use, when

Instagram. Pinterest. Facebook. LinkedIn.  Twitter.  Where do you start when defining your social media strategy?  Which platform is right for you?  Which ones will work hardest for YOUR particular business and which ones can you go without?

I'm about to tell you.

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1 - on - 1 Social Media Crash Course

1 - on - 1 Social Media Crash Course

Does social media totally confuse you?

Not sure how to make it work for you and your business?

Overwhelmed by the choices of platforms, hashtags, emojis, engagement, ads, reach and all of the new-fangled words that come with it?

Well, here's my offer to help you straighten it all out so you can get on with business:

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Social Media Tip of the Week: Facebook Ads

Social Media Tip of the Week: Facebook Ads

We've all seen it and agonised over what we are doing wrong...  Facebook reach has become the key focus when one contemplates the efficacy of their digital marketing strategy.  The truth is that Facebook has completely changed the way interactions work so if you're not getting the reach, what are your options?

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Social Media Tip of the Week: LinkedIn
Social Media, Business Aids, Insights & Tips Pippa Lynch Social Media, Business Aids, Insights & Tips Pippa Lynch

Social Media Tip of the Week: LinkedIn

You might have heard about a little website called LinkedIn.  Many people (and by "many" I mean millions: 467 to be exact...) use it as a digital CV of sorts, crafting an online persona to put forward in a prospective job search.  And that's it.  They use LinkedIn only when applying for a new job, dusting off the digital cobwebs before they click "apply".  

But what if you're not looking for a job?  What if you're totally happy doing your thing, running your own business? What if you just want to network with like-minded people?  Is LinkedIn pretty much defunct in your case?  Not at all.  And I'll tell you why.

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