BLOG.
Here you’ll find an extensive library of free digital marketing and social media resources that cover a wide variety of topics to keep you updated on what’s happening online and in your feed.
Digital Marketing: the 3 biggest issues small business owners face
If I were to ask you what the biggest issue is that you face when it comes to running your business, what would you say?
So what is Digital Marketing anyway?
It’s a pretty broad term - one that encompasses a LOT of digital activities. Get it right, and there’s a lot up for grabs. Get it wrong or don’t put enough focus into it and you’ll be missing out on a LOT of potential business.
But what does it all mean? What exactly does it cover? And why is it important to know this?
Digital Marketing Thrive Guide
If you’re a small business owner, you’ll know that your to do list is bursting at the seams - 2458745 things for you to tick off - and that’s just before you have to pick up the kids from school at 3pm (trust me, I know the feeling). So things fall off the grid - and you don’t get to do all the things you NEED to do to build your business.
Digital Marketing Calendar
Planning your digital marketing activities for 2019, but not quite sure where to start?
Have a peek at a planning tool that I use with my clients to plan the year ahead and download a copy of it for yourself.
Planning for 2019
If you’re looking to use this holiday period to work on your business instead of just IN it, here is guide to setting yourself (and your business) up nicely to take on 2019.
Photographing Faces
“People buy from brands that they like. They like you, because they trust you.”
- Pippa, Shout & Co.
10 Content Ideas
If you’re serious about growing your business, social media is the place to make it happen. Digital marketing has become the single most important tool in a small business’ promotional arsenal, so care and attention needs to be undertaken to get it right.
Compare, but only in this instance
I'm a HUGE proponent of not giving a crap about what your competition is doing: comparison is the thief of joy so why wander down that path when you could be focusing on your own business? In fact, if there was any advice I could have given my younger self, it would have been this: forget about the competition, stay in your lane and grow your business in a way that makes sense to you.
BUT.
4 Ways to Style a Flat Lay
The flat lay is arguably one of the most popular forms of visual content on social media these days and it’s easy to see why: it works across a wide variety of product types, you don’t need much to make one work and it enables you to showcase a relatively large volume of products in one image. If done correctly, a flat lay can be a beautiful way to show off your business’ wares – done poorly and it’s likely to put your audience off.
Christmas Blow Out
If you sell a product, then chances are you are looking forward to the silly season when consumer spending skyrockets. It's your time to shine, to bank some buck to see you through the post Christmas retail slump.
Social Media Tip of the Week: Instagram Algorithm Insights
Sheesh I haven't written up a blog post in so long, digital tumbleweeds are blowing through. So I figured it was about time I scribbled some tips, ideas and information for you because at the end of the day I'm here to help you kick ass online.
Social Media tip of the week: what to use, when
Instagram. Pinterest. Facebook. LinkedIn. Twitter. Where do you start when defining your social media strategy? Which platform is right for you? Which ones will work hardest for YOUR particular business and which ones can you go without?
I'm about to tell you.
1 - on - 1 Social Media Crash Course
Does social media totally confuse you?
Not sure how to make it work for you and your business?
Overwhelmed by the choices of platforms, hashtags, emojis, engagement, ads, reach and all of the new-fangled words that come with it?
Well, here's my offer to help you straighten it all out so you can get on with business:
Social Media Tip of the Week: Facebook Ads
We've all seen it and agonised over what we are doing wrong... Facebook reach has become the key focus when one contemplates the efficacy of their digital marketing strategy. The truth is that Facebook has completely changed the way interactions work so if you're not getting the reach, what are your options?
Social Media Tip of the Week: LinkedIn
You might have heard about a little website called LinkedIn. Many people (and by "many" I mean millions: 467 to be exact...) use it as a digital CV of sorts, crafting an online persona to put forward in a prospective job search. And that's it. They use LinkedIn only when applying for a new job, dusting off the digital cobwebs before they click "apply".
But what if you're not looking for a job? What if you're totally happy doing your thing, running your own business? What if you just want to network with like-minded people? Is LinkedIn pretty much defunct in your case? Not at all. And I'll tell you why.
Social Media Tip of the Week: Reduce, Reuse, Recycle
Here's a great idea for those of you that have officially run out of great content for your social media: recycle previous posts.
5 Images for $135
Mondays. Sucky. But not so sucky when you get a cool deal from your favourite stylist & photographer (insert winking emoji here).
So what's with this GDPR thing?
There's a lot of talk, fear and speculation surrounding the imminent arrival of GDPR so I've scribbled down a handy guide to navigating this new policy. I've had my lawyer ensure that I'm on the right side of the law - and if you have access to the same services, you should consider doing it too.
Services Spotlight: Social Media
Every week, I place a spotlight on one of the services that I offer - this week I wanted to focus in on the Social Media aspect of what I do.
Social Media Tip of the Week: Giveaways
It's been radio silence on the Journal here for a while because quite simply, I have been snowed under with work! And don't get me wrong, I completely and utterly appreciate all of the business that you are sending my way - but when that happens, I look at my "what is important and essential list" and decide what needs to fall away from this week's to do list so that I can give my clients my full attention.