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Here you’ll find an extensive library of free digital marketing and social media resources that cover a wide variety of topics to keep you updated on what’s happening online and in your feed.
Video Services
Did you know that not only do I do still styling and photography but I do videos as well? Yup that's right! Given the recent algorithm changes on certain social media platforms, I realised that video was going to be an integral part of a winning digital marketing strategy. Apart from paid advertising on these online platforms, video is the easiest and best way to ensure your brand's reach remains intact.
The power of Backgrounds
I wanted to represent the power and impact of a background using this very simple yet iconic food pairing. It details beautifully how a choice in a background can totally change the look and feel of a product shot.
When do you need to hire a product stylist?
You might be wondering what exactly a product stylist does. Seeing stylists post beautiful pictures all day long - what for? Well it's pretty simple: engaging images sell products.
How much is too much?
Social Media is a crazy ride: first there's the algorithm that underpins how the whole thing works, then there's the followers, hashtags, content, captions, tagging etiquette, etc etc. The list of things to take into account seems exhaustive and in my opinion - is.
The Week that was
It's been a while since I checked in with my latest projects, so it's about time I update you! These are the awesome brands I've been working with and photographing - it's been a busy week, so there's a ton to show you:
Creating a Story
You see a pretty picture on Instagram or Pinterest and you might give it a quick glance and perhaps a double tap if you feel like it - but have you considered that a ton of work has probably gone into capturing that image? I thought I'd give a bit of a run down on how I go about planning, shooting and editing a shot: it's a lot more work that you might initially realise!
The Week That Was
It's been a good week: clothing, skincare, bread, tablescapes - it's been a busy 7 days of photographing, styling and editing.
Here is a recap of all the good stuff I've been getting into over here at Shout & Co. HQ:
It's Giveaway Time
I'm really excited for this because it's my first giveaway as Shout & Co.!
Want all new, fresh product and / or food photography for your business? Here's your chance to nab it for free!
Behind the scenes
In my latest round of Instagram stories I asked what type of content you wanted to see more of and you were resounding with your feedback: BEHIND THE SCENES. So you asked, I deliver.
Nailing Instagram Captions
So you've selected your beautifully styled image (hopefully shot for you by Shout & Co....) and you've posted it to Instagram, waiting for all of those likes and comments to come flooding through. But they don't. Crickets. You might get a dribble through of likes but the comments from followers are few and far between. Not a big deal, right? WRONG. Not getting much engagement on your posts could mean 1 of 3 things:
Recent work
Today I thought I would mix things up a bit and show you some of the shoots that I've been working on lately. Ive signed on 2 new clients in the last week or so so things are a bit manic at times, trying to juggle a 4 year old, a 1 month old, a household and a styling business.
Follower Growth
If you read my previous post about calculating engagement, you'll know that tracking how engaged your audience is is vital to understanding how well you're doing at this social media gig. A low engagement rating (or ER) suggests that your content is not resonating with your followers. A high ER indicates that what you're posting is what your audience wants to see - so continue the good work.
Calculating Engagement
So you're getting likes and comments stacking up on your posts which is great - but how do you know if it's great enough? 52 likes on a post is phenomenal if you have 100 followers, but not so phenomenal if you have 100,000. Knowing how engaged your followers are is key to understanding whether or not your content is resonating with your audience.
Can I let you in on a little secret?...
Ok look, we all know about the changes happening over on Facebook. For most small businesses, Facebook is a key place to punt their wares. But things are changing: you'll read countless articles and blog posts on how to stay on top of things, but can I let you in on a little secret? There's really 1 big thing that you need to do to boost your presence on the ol' grandaddy social networking site.
Winning on facebook
You've probably heard countless people banging on about the changes to facebook's way of doing things (I'm not going to mention the "a" word because it's just so overused now). but yes, there are changes happening to what you (and your customers) see on their fb newsfeeds. but i won't go into that now...
Personalising the experience
Finding it hard to stand out from the crowd given the recent changes in facebook's algorithm (and the not-so-long-ago changes to instagram's algorithm)?