BLOG.
Here you’ll find an extensive library of free digital marketing and social media resources that cover a wide variety of topics to keep you updated on what’s happening online and in your feed.
DIGITAL MARKETING TIP OF THE WEEK: It's not about you
Did you know…
Your business is not about you?
* N E W * VIDEOGRAPHY RETAINER OFFER
Video is the fastest growing digital medium… Let’s get you fresh video content on a monthly basis to help you stay relevant in a market place screaming for video content. Let’s get you in front of customers who are consuming video more than ever before.
DIGITAL MARKETING TIP OF THE WEEK: Niche Hashtags
This is a great tip especially if you are a service-based business looking to pitch to a potential client. It's also useful if you're a product-based business, which I'll share with you at the end!
Digital Marketing Tip of the Week: Your Mailer Strategy
We all know an email database is important for keeping in touch with your customers, but it’s not as simple as sending out a newsletter on a semi-regular basis and hoping it gets read.
There are a couple of things to work into your email strategy to ensure you’re communicating in an effective way. After all, it’s about heating up those warm leads, right?
USING YOUR CUSTOMER REVIEWS
Reviews are one of your greatest assets as a business owner. But have you ever wondered how you can use them as content that actually drives brand awareness, loyalty and ultimately sales / bookings?
DEVELOPING A DIGITAL MARKETING STRATEGY
“Fail to plan, prepare to fail”. I’m not one for motivational quotes, but this one resonates with me in a big way.
MICRO-INFLUENCERS: all the "huh's"? and the "wha..'s"? you need to know
Wanting to grow your business with social media but it’s just not cutting the mustard?
Consider engaging a micro-influencer. They're ideally positioned to grow your following in a loyal and engaged way and I’m about to tell you why.
YOUR GUIDE TO COLOUR PAIRING
Colour: it’s the key element that will make or break your imagery.
Use too much of it and it takes away from the message you’re trying to send your audience.
Use too little and you run the risk of throwing off your current and prospective followers with a potentially boring image.
Product Photography: The Whys, The Wheres and The Whats
If you’re using social media and other digital platforms to build your business, the captions, copy and hashtags are just a very small part of what your current and potential clients see when they come across your brand online.
Digital Marketing Trends for 2019
Part way through my career in fashion, I landed a job in trend forecasting. It was literally my ideal job: I was being paid to travel the world, shop international high streets during the work day, read fashion mags at my desk and spend my days browsing through runway show images and style blogs.
3 Digital Marketing Shortfalls
Sure, digital marketing might not be your niche, forte or favourite thing in the world, but I'm about to give you 3 ways live your best digital life in spite of all of this.
How to Survive Digital Marketing in 2019
The only thing that is consistent about Digital Marketing & Social Media is its ability to change and update itself on a very regular basis. What worked yesterday no longer works today. What’s going to work tomorrow probably hasn’t occurred to anyone today. But when it’s the most cost-effective way for a small business to grow and thrive, you kind of suck it up and deal with the changes, right?
Digital Marketing: the 3 biggest issues small business owners face
If I were to ask you what the biggest issue is that you face when it comes to running your business, what would you say?
Shout & Co. at Home
Take a tour of Shout & Co. at home with some before & afters of our renovation
So what is Digital Marketing anyway?
It’s a pretty broad term - one that encompasses a LOT of digital activities. Get it right, and there’s a lot up for grabs. Get it wrong or don’t put enough focus into it and you’ll be missing out on a LOT of potential business.
But what does it all mean? What exactly does it cover? And why is it important to know this?
Digital Marketing Thrive Guide
If you’re a small business owner, you’ll know that your to do list is bursting at the seams - 2458745 things for you to tick off - and that’s just before you have to pick up the kids from school at 3pm (trust me, I know the feeling). So things fall off the grid - and you don’t get to do all the things you NEED to do to build your business.
Digital Marketing Calendar
Planning your digital marketing activities for 2019, but not quite sure where to start?
Have a peek at a planning tool that I use with my clients to plan the year ahead and download a copy of it for yourself.
Planning for 2019
If you’re looking to use this holiday period to work on your business instead of just IN it, here is guide to setting yourself (and your business) up nicely to take on 2019.
