BLOG.
Here you’ll find an extensive library of free digital marketing and social media resources that cover a wide variety of topics to keep you updated on what’s happening online and in your feed.
Current Social Media Trends
We’ve rounded up the latest in visual trends across the broad social media landscape so you don’t have to: from memes to infographics and colour updates, it’s all in here.
If you want your brand to keep up with what’s happening around us in the digital space, keep reading…
FREE DOWNLOAD: Content Template
Keen to get your content planned out ahead of time rather than doing it as you go? We recommend using a Content Template - and we just happen to have one you can use - FOR FREE! This is the exact template we use when creating content for our clients and it’s super simple to use.
Is your audience helping you create your content?
It would be an understatement to say that traditional marketing methods are no longer as effective as they once were: print media, billboard marketing, tv advertising… Most of it is expensive and the ROI can be difficult to quantify.
But do you know what does work without an eye-watering corporate marketing budget behind you and an ROI that is as easy to calculate as typing out “hey, how did you hear about us?” in an email?
4 reasons your business SHOULDN'T have a blog
Are you a brand owner with a website? You’ve probably considered at some point (if you don’t have one in place already) establishing a blog for your business. Between posting Reels, responding to comments and messages on social media, staying on top of the latest industry trends, never mind actually selling a product or service, there’s a lot on your to do list. Should having a blog be one of them?
The pros and cons of the key social media platforms
When it comes to social media, 6 platforms have risen to prominence: Facebook, Instagram, TikTok, Twitter, Pinterest and LinkedIn. Whether you’re just starting out in business or embarking on an overhaul of your brand’s current social mix, you may be wondering which platform your business needs to be on to maintain its relevance with your target market.
Ever wondered where our clients use the imagery we create for them?
We create imagery for all types of businesses: from scaffolding companies and adventure parks, right through to skincare and dog food brands.
So where are they using all the content we create for them?
In a variety of places and media! Here are just a few of them…
New year - new team updates...
Whether you’re new here or we’re old acquaintances, we thought this would be a good time to do a team meet and greet and tell you about some of the personnel shifts we’ve made this year.
How to use your customer reviews to create content
Reviews are one of your greatest assets as a business owner, but have you ever wondered how you can use them as content that actually drives brand awareness, loyalty and ultimately sales?
How to create an effective Instagram Bio
On the surface, an Insta bio might seem trivial, but there’s a lot that’s riding on its presentation and execution. Your bio is the first thing audiences see when they land on your profile, so it really needs to grab them from the first character.
What makes for an attention-grabbing bio?
We’ll show you, here…
The analytics you should be looking at
Platforms like Instagram and Facebook offer fantastic insights and analytics to help you understand your audience better. But with all the available metrics to analyse, which ones are important and which ones can you overlook? We show you which ones to track and which ones are actually getting in the way of your relationship with your audience…
Why your business needs a blog
Blogging is a popular way for businesses to connect with their audience and promote their products or services. With the rise of digital marketing, businesses are finding that blogging is an effective way to build brand awareness, increase traffic to their website and generate leads.
Here are 7 reasons why you should make blogging an integral part of your digital content mix and how you can leverage this powerful marketing tool.
The Benefits of User-Generated Content
Is user-generated content (UGC) a major focus for your business, or is it a largely untapped content stream you’ve yet to explore?
We share why you need UGC as part of your content mix and offer up some ideas on how to get started!
Is email marketing still worth it?
Whether you’re thick into creating and sending out emails to your database or just getting into it, you’re probably wondering if email marketing is still worth it.
Is spending your time strategising, creating, designing and publishing an email worth all the effort, or are you wasting your time?
Let’s find out!
Working with us: how it works and some FAQs!
On the fence about whether to try your hand at creating your own product images, Reels or digital marketing or outsourcing this part of your content creation to someone else (say, Shout + Co….)?
Here are some frequently asked questions we get all the time from new clients, just to show you how it all works!
How secure are your social media accounts?
Have you - or someone you know - ever lost access to a social media account because a 3rd party managed to log in and shove you out? Reclaiming your access can be incredibly stressful and arduous with no guarantee it’ll even be successful. And if the odds aren’t in your favour, starting over from scratch will be your only option.
Introducing: Event Photography
NOW AVAILABLE: Event Photography & Videography with Shout + Co.
So what's your score?
These are the 6 social media sins committed by Millennials that make Gen Zs roll their eyes in our direction. How many of these have you committed?
Making a Case for Shadows
Shadows can add so much value to an image, offering texture, depth and intrigue. Not sure whether shadows are right for your brand? Have a look at these…
Weekly Round Up: 3 May
The first week of the month is our favourite time in the studio - find out why, here!
We are on the hunt for a 2nd Shooter!
We’re on the hunt for a 2nd shooter to join the team! Apply here…