BLOG.
Here you’ll find an extensive library of free digital marketing and social media resources that cover a wide variety of topics to keep you updated on what’s happening online and in your feed.
Building your Community
There are 3 Golden Rules of Social Media which have proven themselves time and time again. They are the core reasons why people gravitate towards social media - and keep coming back for more after a late night scroll session. We discuss each in detail to help you nail your digital presence. This week, we start off with the 1st of our Golden Rules of Social Media “C’s” - Community.
Video Tips for Social Media
2021 is the year of the video!
Business owners are realising the brand building power of short branded videos - and we’re so excited to see this digital format shift from being a nice-to-have to a permanent fixture in marketing strategies.
We take a deep dive into why (and how) video is such a necessary digital tool for brands: from planning a video shoot to investment and even amplification.
Visual Consistency
When it comes to marketing your brand and amplifying its offer, the visuals (images, video, graphics, branding etc) are one of your business’ most important assets. Creating and using your brand visuals consistently enhance their power and efficacy.
Unofficial Observances - A Great Idea Starter for your Content!
If you’re stuck for content ideas - here’s a simple idea that could net you some phenomenal engagement and reach: Unofficial Observances!
What are these, you may be wondering?
They’re the random and weird unofficial holidays that get given a whole (global) day to themselves…
COVID-19 Support: Regional Business Partners Network
The Regional Business Partners Network is a PHENOMENAL resource aimed to help business owners through this uncertain period - and we just happen to be registered with them to provide support in the Digital Marketing space. Here is our simple, easy-to-use guide on how you can get your business registered to take advantage of this support network. NOTE: THE COVID19 VOUCHER FUND IS CLOSING SOON, GET YOURSELF REGISTERED AS SOON AS YOU CAN BEFORE THE FUND RUNS OUT.
DIGITAL MARKETING TIP OF THE WEEK: Rolling Content Calendar 📅
Keen to put a little structure into what you post on your social pages so that your content is more considered and less haphazard?
Try a rolling content calendar…
VLOG: THE 4 TYPES OF CUSTOMERS
The 4 Types of Customers - an age-old sales training piece that still holds true today - whether it be in an instore environment or online.
GEARING UP FOR THE FESTIVE SEASON
Have you given much thought to how you’ll be gearing up your business for the festive season?
It may only be July but trust us, Christmas will be upon us before you know it and you’ll wish you’d started planning sooner…!
DIGITAL MARKETING TIP OF THE WEEK: It's not about you
Did you know…
Your business is not about you?
* N E W * VIDEOGRAPHY RETAINER OFFER
Video is the fastest growing digital medium… Let’s get you fresh video content on a monthly basis to help you stay relevant in a market place screaming for video content. Let’s get you in front of customers who are consuming video more than ever before.
DIGITAL MARKETING TIP OF THE WEEK: Niche Hashtags
This is a great tip especially if you are a service-based business looking to pitch to a potential client. It's also useful if you're a product-based business, which I'll share with you at the end!
Digital Marketing Tip of the Week: Your Mailer Strategy
We all know an email database is important for keeping in touch with your customers, but it’s not as simple as sending out a newsletter on a semi-regular basis and hoping it gets read.
There are a couple of things to work into your email strategy to ensure you’re communicating in an effective way. After all, it’s about heating up those warm leads, right?
USING YOUR CUSTOMER REVIEWS
Reviews are one of your greatest assets as a business owner. But have you ever wondered how you can use them as content that actually drives brand awareness, loyalty and ultimately sales / bookings?
DEVELOPING A DIGITAL MARKETING STRATEGY
“Fail to plan, prepare to fail”. I’m not one for motivational quotes, but this one resonates with me in a big way.
MICRO-INFLUENCERS: all the "huh's"? and the "wha..'s"? you need to know
Wanting to grow your business with social media but it’s just not cutting the mustard?
Consider engaging a micro-influencer. They're ideally positioned to grow your following in a loyal and engaged way and I’m about to tell you why.
YOUR GUIDE TO COLOUR PAIRING
Colour: it’s the key element that will make or break your imagery.
Use too much of it and it takes away from the message you’re trying to send your audience.
Use too little and you run the risk of throwing off your current and prospective followers with a potentially boring image.
Digital Marketing Trends for 2019
Part way through my career in fashion, I landed a job in trend forecasting. It was literally my ideal job: I was being paid to travel the world, shop international high streets during the work day, read fashion mags at my desk and spend my days browsing through runway show images and style blogs.
3 Digital Marketing Shortfalls
Sure, digital marketing might not be your niche, forte or favourite thing in the world, but I'm about to give you 3 ways live your best digital life in spite of all of this.
How to Survive Digital Marketing in 2019
The only thing that is consistent about Digital Marketing & Social Media is its ability to change and update itself on a very regular basis. What worked yesterday no longer works today. What’s going to work tomorrow probably hasn’t occurred to anyone today. But when it’s the most cost-effective way for a small business to grow and thrive, you kind of suck it up and deal with the changes, right?