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Here you’ll find an extensive library of free digital marketing and social media resources that cover a wide variety of topics to keep you updated on what’s happening online and in your feed.

Social Media Tip of the Week: Giveaways

Social Media Tip of the Week: Giveaways

It's been radio silence on the Journal here for a while because quite simply, I have been snowed under with work!  And don't get me wrong, I completely and utterly appreciate all of the business that you are sending my way - but when that happens, I look at my "what is important and essential list" and decide what needs to fall away from this week's to do list so that I can give my clients my full attention.

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Roasted Chickpea & Broccoli Salad
Food Styling, Recipes Pippa Lynch Food Styling, Recipes Pippa Lynch

Roasted Chickpea & Broccoli Salad

If you're looking for a warm, hearty salad to get stuck into this winter, then your search is over.  I created this salad by mistake.  I was actually on my way to making this as a filling for burritos but after tucking into it straight out of the roasting pan, I thought "why bother!".  So now we eat it as is on a bed of spinach.  Have it on toast, on lettuce - however you want to but just eat it.  It's that good.

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Homemade Cleaning
Pippa Lynch Pippa Lynch

Homemade Cleaning

I've mentioned briefly before how we are swiftly making changes to do the way we do things at home, to reduce our exposure to harmful chemicals and our reliance on plastic.

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Posting Schedule

Posting Schedule

Time is money, so they say.  And when it comes to social media - this is definitely the case.  Posting at the wrong time could see your reach plummet, while posting at key times of the day and week will ensure your business gets noticed by potential customers.  Employing a strategy of sorts when it comes to your posting schedule will be instrumental to your social media activity.  

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Red Curry Noodles
Food Styling, Recipes Pippa Lynch Food Styling, Recipes Pippa Lynch

Red Curry Noodles

This is one of my favourites: not only does it taste amazing, but it shoots beautifully too!  You can make this as hot as you want - because we have a little one, I tend to go very light with the hot stuff, but hubby adds on fresh chillis when he preps his bowl.

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In a previous life...
Product Styling Pippa Lynch Product Styling Pippa Lynch

In a previous life...

Last week, I was paging through the latest edition of Woman's Day, having a good look at the food styling on the recipe pages.  I opened up to this double page spread and thought "huh - that looks familiar...And so does that....Wait a minute..."

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Diagnostics
Facebook, Business Aids, Insights & Tips, Instagram Pippa Lynch Facebook, Business Aids, Insights & Tips, Instagram Pippa Lynch

Diagnostics

Your profile is the first that potential clients will look at when they consider working with you.  If it's a mess, chances are they'll be driven away.  A well presented, thought out and considered social media profile will undoubtedly impress your new clients or shoppers and make them eager to strike up a conversation with you.  Think of it as your passive income generator: if it looks good, people will want to work with or buy from you - simple as that.

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Product Styling Handbook

Product Styling Handbook

Product Styling is such a powerful thing: it can literally make or break a sale.  So to help small business owners who are on a tight budget, I've put together a handy PRODUCT STYLING HANDBOOK.  Best of all, it's totally free!  In it, I chat about lighting, angles, the rule of thirds, props, backgrounds - the whole thing.  It's basically a Styling and Photography 101 which is easy to follow and explains the key things you need to know to start producing beautiful imagery of your offer.

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