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Here you’ll find an extensive library of free digital marketing and social media resources that cover a wide variety of topics to keep you updated on what’s happening online and in your feed.
Services Spotlight: Social Media
Every week, I place a spotlight on one of the services that I offer - this week I wanted to focus in on the Social Media aspect of what I do.
Social Media Tip of the Week: Giveaways
It's been radio silence on the Journal here for a while because quite simply, I have been snowed under with work! And don't get me wrong, I completely and utterly appreciate all of the business that you are sending my way - but when that happens, I look at my "what is important and essential list" and decide what needs to fall away from this week's to do list so that I can give my clients my full attention.
Roasted Chickpea & Broccoli Salad
If you're looking for a warm, hearty salad to get stuck into this winter, then your search is over. I created this salad by mistake. I was actually on my way to making this as a filling for burritos but after tucking into it straight out of the roasting pan, I thought "why bother!". So now we eat it as is on a bed of spinach. Have it on toast, on lettuce - however you want to but just eat it. It's that good.
Services Round Up
There are a lot of new faces following me since the last time I did a SERVICES ROUND UP post. So I thought I'd recap, a little differently this time - just to show the new folks in the back what's what.
Veggie Rolls
These Veggie Rolls are super delicious and quick to make. They are ideal as a nibble at a party or get-together.
Social Media Tip of the Week
Social Media is undoubtedly the greatest marketing tool at a small business' disposal. It's never been easier to keep customers updated on what's going on in your world while keeping your finger on where the market and your competitors are heading.
You'll go bananas for this banana bread
This banana bread recipe is one that I have used for years and she's never let me down. She can either be made into a loaf or muffins - either way the recipe still works.
The week that was...
Special shout out to this week's public holiday. Nothing like a day off to help get you through the week. Although if you're a small business owner like me, then you can't help but put in a few hours of work on a non-work day.
Social Media tip of the day...
E-newsletters, mailers, email marketing - whatever you want to call it - have you included it as part of your marketing strategy? If so, then take a read below - Im about to give you some tips on how to nail email marketing to ensure your newsletters get read by the people who matter the most: customers.
Homemade Cleaning
I've mentioned briefly before how we are swiftly making changes to do the way we do things at home, to reduce our exposure to harmful chemicals and our reliance on plastic.
The week that was
Wow. What a week.
Between the daily social media work I do for clients, newsletters that I create for them, shoots that I've been getting stuck into and content I've been crafting for other brand owners, this has been one. manic. week. Hello Friday - you're a sight for my sore eyes.
Posting Schedule
Time is money, so they say. And when it comes to social media - this is definitely the case. Posting at the wrong time could see your reach plummet, while posting at key times of the day and week will ensure your business gets noticed by potential customers. Employing a strategy of sorts when it comes to your posting schedule will be instrumental to your social media activity.
Red Curry Noodles
This is one of my favourites: not only does it taste amazing, but it shoots beautifully too! You can make this as hot as you want - because we have a little one, I tend to go very light with the hot stuff, but hubby adds on fresh chillis when he preps his bowl.
Your Social Media Tip for the Week
Pinterest is a key yet under-utilised tool when it comes to social media management. If you rely on images to sell your product or tell a story of your offer, then you need to be using Pinterest.
In a previous life...
Last week, I was paging through the latest edition of Woman's Day, having a good look at the food styling on the recipe pages. I opened up to this double page spread and thought "huh - that looks familiar...And so does that....Wait a minute..."
The week that was
To say it's been a busy week here at SHOUT & Co. HQ would be a massive understatement! Between shooting cocktails, toothpaste and new recipes for the blog, I've been getting up to quite a lot! These are the things that I've been focusing on.
Chickpea Biryani
Since I spend so much of my time prepping, cooking and shooting food, I've decided to start a new series on the JOURNAL where I share some of these delicious recipes with you.
Diagnostics
Your profile is the first that potential clients will look at when they consider working with you. If it's a mess, chances are they'll be driven away. A well presented, thought out and considered social media profile will undoubtedly impress your new clients or shoppers and make them eager to strike up a conversation with you. Think of it as your passive income generator: if it looks good, people will want to work with or buy from you - simple as that.
Product Styling Handbook
Product Styling is such a powerful thing: it can literally make or break a sale. So to help small business owners who are on a tight budget, I've put together a handy PRODUCT STYLING HANDBOOK. Best of all, it's totally free! In it, I chat about lighting, angles, the rule of thirds, props, backgrounds - the whole thing. It's basically a Styling and Photography 101 which is easy to follow and explains the key things you need to know to start producing beautiful imagery of your offer.