BLOG.
Here you’ll find an extensive library of free digital marketing and social media resources that cover a wide variety of topics to keep you updated on what’s happening online and in your feed.
Pinterest Crash Course
Pinterest is a key yet widely under-utilised tool when it comes to social media management. If your target audience is using Pinterest on a regular basis to make decisions, shop and explore the marketplace, then you need to be using Pinterest to sell your products or services.
Be Consistently Consistent
This is the final instalment of our 3 part series on the GOLDEN RULES OF SOCIAL MEDIA. This week, we’re focusing on consistency. Consistency of:
Messaging
Branding
Communication
Publication
Visual Identity
Content Creation 101
In this week’s 2nd instalment in our GOLDEN RULES FOR SOCIAL MEDIA series, we’re talking CONTENT.
These 3 Golden Rules are the core principles that make or break a brand’s digital presence.
Last week, we kicked off our series with a focus on COMMUNITY - building a strong digital audience that is fully engaged with your business. This week, it’s CONTENT’s turn.
Don’t use enough hashtags? Yeah, not a biggie.
Only post 2 times a week? It’s better than no times a week!
Not a fan of emojis in your captions? Audiences will survive!
But no community or crappy content? Now those are deal breakers…
To build a strong digital community, you have to give them something to keep coming back for. And that’s what we’ll chat about today: how to create content that your community will lap up and love.
Building your Community
There are 3 Golden Rules of Social Media which have proven themselves time and time again. They are the core reasons why people gravitate towards social media - and keep coming back for more after a late night scroll session. We discuss each in detail to help you nail your digital presence. This week, we start off with the 1st of our Golden Rules of Social Media “C’s” - Community.
Video Tips for Social Media
2021 is the year of the video!
Business owners are realising the brand building power of short branded videos - and we’re so excited to see this digital format shift from being a nice-to-have to a permanent fixture in marketing strategies.
We take a deep dive into why (and how) video is such a necessary digital tool for brands: from planning a video shoot to investment and even amplification.
Visual Consistency
When it comes to marketing your brand and amplifying its offer, the visuals (images, video, graphics, branding etc) are one of your business’ most important assets. Creating and using your brand visuals consistently enhance their power and efficacy.
We are hiring!
Shout & Co. is looking for a superstar PRODUCTION ASSISTANT to join our team based on Auckland’s North Shore.
Unofficial Observances - A Great Idea Starter for your Content!
If you’re stuck for content ideas - here’s a simple idea that could net you some phenomenal engagement and reach: Unofficial Observances!
What are these, you may be wondering?
They’re the random and weird unofficial holidays that get given a whole (global) day to themselves…
COVID-19 Support: Regional Business Partners Network
The Regional Business Partners Network is a PHENOMENAL resource aimed to help business owners through this uncertain period - and we just happen to be registered with them to provide support in the Digital Marketing space. Here is our simple, easy-to-use guide on how you can get your business registered to take advantage of this support network. NOTE: THE COVID19 VOUCHER FUND IS CLOSING SOON, GET YOURSELF REGISTERED AS SOON AS YOU CAN BEFORE THE FUND RUNS OUT.
DIGITAL MARKETING TIP OF THE WEEK: Rolling Content Calendar đź“…
Keen to put a little structure into what you post on your social pages so that your content is more considered and less haphazard?
Try a rolling content calendar…
VLOG: "Sell" or "Solve a problem"?
Not “selling” seems counter-intuitive but we believe it is the real way to build an authentic following and customer base…
VLOG: THE 4 TYPES OF CUSTOMERS
The 4 Types of Customers - an age-old sales training piece that still holds true today - whether it be in an instore environment or online.
GEARING UP FOR THE FESTIVE SEASON
Have you given much thought to how you’ll be gearing up your business for the festive season?
It may only be July but trust us, Christmas will be upon us before you know it and you’ll wish you’d started planning sooner…!