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Content Creation 101

Content Creation 101

In this week’s 2nd instalment in our GOLDEN RULES FOR SOCIAL MEDIA series, we’re talking CONTENT.

These 3 Golden Rules are the core principles that make or break a brand’s digital presence.

Last week, we kicked off our series with a focus on COMMUNITY - building a strong digital audience that is fully engaged with your business. This week, it’s CONTENT’s turn.

Don’t use enough hashtags? Yeah, not a biggie.
Only post 2 times a week? It’s better than no times a week!
Not a fan of emojis in your captions? Audiences will survive!

But no community or crappy content? Now those are deal breakers…

To build a strong digital community, you have to give them something to keep coming back for. And that’s what we’ll chat about today: how to create content that your community will lap up and love.

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Building your Community
Business Aids, Insights & Tips, Social Media Pippa Lynch Business Aids, Insights & Tips, Social Media Pippa Lynch

Building your Community

There are 3 Golden Rules of Social Media which have proven themselves time and time again. They are the core reasons why people gravitate towards social media - and keep coming back for more after a late night scroll session. We discuss each in detail to help you nail your digital presence. This week, we start off with the 1st of our Golden Rules of Social Media “C’s” - Community.

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Video Tips for Social Media
Business Aids, Insights & Tips, Video, Social Media Pippa Lynch Business Aids, Insights & Tips, Video, Social Media Pippa Lynch

Video Tips for Social Media

2021 is the year of the video!

Business owners are realising the brand building power of short branded videos - and we’re so excited to see this digital format shift from being a nice-to-have to a permanent fixture in marketing strategies.

We take a deep dive into why (and how) video is such a necessary digital tool for brands: from planning a video shoot to investment and even amplification.

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Unofficial Observances - A Great Idea Starter for your Content!

Unofficial Observances - A Great Idea Starter for your Content!

If you’re stuck for content ideas - here’s a simple idea that could net you some phenomenal engagement and reach: Unofficial Observances!

What are these, you may be wondering?

They’re the random and weird unofficial holidays that get given a whole (global) day to themselves…

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COVID-19 Support: Regional Business Partners Network
Business Aids, Insights & Tips, Social Media Pippa Lynch Business Aids, Insights & Tips, Social Media Pippa Lynch

COVID-19 Support: Regional Business Partners Network

The Regional Business Partners Network is a PHENOMENAL resource aimed to help business owners through this uncertain period - and we just happen to be registered with them to provide support in the Digital Marketing space. Here is our simple, easy-to-use guide on how you can get your business registered to take advantage of this support network. NOTE: THE COVID19 VOUCHER FUND IS CLOSING SOON, GET YOURSELF REGISTERED AS SOON AS YOU CAN BEFORE THE FUND RUNS OUT.

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VLOG: "Sell" or "Solve a problem"?
Pippa Lynch Pippa Lynch

VLOG: "Sell" or "Solve a problem"?

Not “selling” seems counter-intuitive but we believe it is the real way to build an authentic following and customer base…

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